Masters TV to Launch Motorsports Block
on ION Media Network
Set to premiere May 3, 2008, the block will be anchored by Masters’ Inside Drag Racing (IDR), the
award-winning series covering the world of sportsman drag racing. IDR will continue to showcase
the latest drag racing innovations with the Summit Racing Equipment Performance Tip, the ARP
Quarter Mile Quiz and the NHRA Sportsmen spotlight. IDR production crews will cover the
NMRA/NMCA, Flowmaster ADRL, AA/FA Series, select Junior Drags events, East Coast Drag
Times Hall of Fame weekend, the Million Dollar Race and many more special drag racing events.
Masters will also develop new programs like a series covering car shows, a miscellany of
motorsports events like Sprint cars, monster trucks and tractor pulls, as well as contracting with
other independent production companies interested in tapping this lucrative market.
A true broadcast network with 55 stations located in most of the major markets, the Masters TV
motorsports block will eventually run from 3:00-5:00 PM Eastern to its combined audience of
nearly 94 million homes, then continue for additional hour from 5:00-6:00 PM Eastern exclusively
on their cable and satellite network, constituting over 38 million homes. All programming will get
one showing during the block and one guaranteed repeat.
To promote the new motorsports block, Masters will purchase and air 15 promos a week a full
month leading up to the premiere. They will also be running print ads in all the leading
motorsports titles, and along with several major racing sanctioning bodies, will be sending email
blasts throughout the 2008 season. Additional automotive enthusiast and motorsports related
programming will be announced at a later date.
MORE ION MOTORSPORTS
ION MOTORSPORTS BLOCK
About Masters TV, Inc.
Founded in 1991, Masters Entertainment Group is a bedrock in motorsports programming, having
developed and produced award-winning shows for ESPN (IDR, Mothers Polish Car Show Series,
Bidding Wars, King of the Strip), Sun Sports (Pleasure Boater), and Outdoor Channel (Motor
Mania, World of Trucks, Pleasure Boater). To learn more go to www.masterstv.com.
About ION Media Networks
ION Media Networks, Inc. owns and operates the nation's largest broadcast television station
group and ION Television, reaching over 94 million U.S. television households via its nationwide
broadcast television, cable and satellite distribution systems. ION Television currently features
popular TV series and movies from the award-winning libraries of Warner Bros., Sony Pictures
Television and CBS Television, among others. ION Media has also partnered with RHI
Entertainment, which owns over 4,000 hours of acclaimed television content, to provide weekend
primetime programming consisting of exclusive original programming and quality library titles.
Utilizing its digital multicasting capability, the company has launched several digital TV brands,
including qubo, a television and multimedia network for children formed in partnership with
several leading media and entertainment companies, and ION Life, a television and multimedia
network dedicated to health and wellness for consumers and families. For more information, visit
www.ionmedia.tv.
FOR MORE INFORMATION
Butch McCall
Executive Vice President/General Manager
Masters Entertainment Group
423-968-7736
butch@masterstv.com
on ION Media Network
Set to premiere May 3, 2008, the block will be anchored by Masters’ Inside Drag Racing (IDR), the
award-winning series covering the world of sportsman drag racing. IDR will continue to showcase
the latest drag racing innovations with the Summit Racing Equipment Performance Tip, the ARP
Quarter Mile Quiz and the NHRA Sportsmen spotlight. IDR production crews will cover the
NMRA/NMCA, Flowmaster ADRL, AA/FA Series, select Junior Drags events, East Coast Drag
Times Hall of Fame weekend, the Million Dollar Race and many more special drag racing events.
Masters will also develop new programs like a series covering car shows, a miscellany of
motorsports events like Sprint cars, monster trucks and tractor pulls, as well as contracting with
other independent production companies interested in tapping this lucrative market.
A true broadcast network with 55 stations located in most of the major markets, the Masters TV
motorsports block will eventually run from 3:00-5:00 PM Eastern to its combined audience of
nearly 94 million homes, then continue for additional hour from 5:00-6:00 PM Eastern exclusively
on their cable and satellite network, constituting over 38 million homes. All programming will get
one showing during the block and one guaranteed repeat.
To promote the new motorsports block, Masters will purchase and air 15 promos a week a full
month leading up to the premiere. They will also be running print ads in all the leading
motorsports titles, and along with several major racing sanctioning bodies, will be sending email
blasts throughout the 2008 season. Additional automotive enthusiast and motorsports related
programming will be announced at a later date.
MORE ION MOTORSPORTS
ION MOTORSPORTS BLOCK
About Masters TV, Inc.
Founded in 1991, Masters Entertainment Group is a bedrock in motorsports programming, having
developed and produced award-winning shows for ESPN (IDR, Mothers Polish Car Show Series,
Bidding Wars, King of the Strip), Sun Sports (Pleasure Boater), and Outdoor Channel (Motor
Mania, World of Trucks, Pleasure Boater). To learn more go to www.masterstv.com.
About ION Media Networks
ION Media Networks, Inc. owns and operates the nation's largest broadcast television station
group and ION Television, reaching over 94 million U.S. television households via its nationwide
broadcast television, cable and satellite distribution systems. ION Television currently features
popular TV series and movies from the award-winning libraries of Warner Bros., Sony Pictures
Television and CBS Television, among others. ION Media has also partnered with RHI
Entertainment, which owns over 4,000 hours of acclaimed television content, to provide weekend
primetime programming consisting of exclusive original programming and quality library titles.
Utilizing its digital multicasting capability, the company has launched several digital TV brands,
including qubo, a television and multimedia network for children formed in partnership with
several leading media and entertainment companies, and ION Life, a television and multimedia
network dedicated to health and wellness for consumers and families. For more information, visit
www.ionmedia.tv.
FOR MORE INFORMATION
Butch McCall
Executive Vice President/General Manager
Masters Entertainment Group
423-968-7736
butch@masterstv.com
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FOR IMMEDIATE RELEASE
March 24, 2008
Masters TV has green-lighted the launch of a Saturday afternoon
motorsports block, on the ION Media Network. Combining the approximately
94 million homes of this cable/satellite/broadcast network with the extensive
motorsports background of program packager Masters, the Motorsports
Block will create exciting new opportunities for viewers and advertisers alike.
March 24, 2008
Masters TV has green-lighted the launch of a Saturday afternoon
motorsports block, on the ION Media Network. Combining the approximately
94 million homes of this cable/satellite/broadcast network with the extensive
motorsports background of program packager Masters, the Motorsports
Block will create exciting new opportunities for viewers and advertisers alike.